| REPORT TITLE |
DATE |
FORMAT |
2010 Annual Report
2010 Annual Report
Fiscal year 2010 showed the value of staying focused on our core strengths. Innovation and inspiration are not tactics at NIKE, they're a way of life. In a year of significant macro-economic challenges, NIKE, Inc. delivered record profitability and continued to expand our competitive separation across the portfolio. We finished the year strong with clear opportunities for growth and in our best financial shape ever.
Launch 2010 Annual Report Website |
14-Jul-2011 |
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2009 Annual Report
2009 Annual Report
Fiscal 2009 was a year with some big wins and equally big challenges. Nike managed both with conviction and optimism. We continue to build a stronger and more valuable company for our shareholders by leveraging our ability to deliver relevant product innovation, build deep consumer connections and maintain brand relevance across our portfolio of businesses.
Launch Annual Report Website
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28-Jul-2009 |
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2008 Annual Report
2008 Annual Report
NIKE, Inc.'s role as the innovator and leader in our industry enables us to drive consistent, long-term profitable growth. As we enter 2009, we are well-positioned for the future. The NIKE brand continues to grow in relevance and influence, and our portfolio of brands is aligned to ensure we are pursuing the greatest innovative and relevant performance to athletes, consumers and shareholders.
Launch Annual Report Website
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8-Aug-2008 |
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2007 Annual Report
2007 Annual Report
Fiscal year 2007 was a very strong year. Revenue hit an all-time high of $16.3 billion, and every region saw revenue and futures orders increase. Our performance validates the approach we have toward continued growth-focus on the consumer, deliver compelling, innovative product, and run a strong and efficient business.
Launch Annual Report Website
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11-Oct-2007 |
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2006 Annual Report
2006 Annual Report
We had a great year, the most successful year in Nike history, adding $1.2 billion in revenue, bringing us to $15 billion. Our new Nike+ product concept is a breakthrough example of elevating the consumer experience through excellence. Innovation also drives our approach to Corporate Responsibility. We do these things because they are the right thing to do, and because they will help us grow. Nike's big business drivers this year were innovation and excellence, and both helped us to achieve an exemplary year.
Launch Annual Report Website |
10-Oct-2007 |
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2005 Annual Report
2005 Annual Report
Fiscal Year '05 is a record year for sales and profitability. Again. We closed the year with our 7th consecutive quarter of double-digit earnings per share growth. This year we published our first Corporate Responsibility Report in three years. In Athens we showed that Nike, more than anybody else, "gets" running. Nike athletes earned Olympic gold in every men's running event except the marathon. Today Nike is the footwear market-share leader in Europe. So what does Nike's evolution look like at this moment? Profitable.
Launch Annual Report Website |
10-Oct-2007 |
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2004 Annual Report
2004 Annual Report
By any measure, Nike had a banner year. We had to reenergize the corporate culture of competitiveness and focus. We had to clarify our growth agenda. Put simply, we need to focus on knowing who our consumer is, who we're competing against, and who we are. The financial successes are the results of having a better consumer connection, having a clearer idea of who we are, and having a clearer sense of how we're going to be more competitive in each of the different pieces of the business.
Launch Annual Report Website |
10-Oct-2007 |
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2003 Annual Report
2003 Annual Report
This past year offered up some high hurdles: global economic recession, West Coast port closures, and a viral mystery called SARS. We also faced some Nike-only challenges, like a European supply chain rollout and a multimillion dollar reduction in Foot Locker orders. How did your management handle all these problems? We had the best year we ever had in sales and earnings per share (before accounting change).
Launch Annual Report Website |
10-Oct-2007 |
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2002 Annual Report
2002 Annual Report
We entered FY '02 with a 1% decline in U.S. futures orders. We had our work cut out for us. Then came September 11, and with it a bow wave of uncertainty. We were at a threshold, one of those defining moments that pop up out of nowhere in every life, both individual and corporate. We decided to cross the threshold of September 11. Eight months later we delivered a 14% increase in earnings, and beat the S&P by 45 points…a defining moment…a Nike moment.
Launch Annual Report Website |
10-Oct-2007 |
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2001 Annual Report
2001 Annual Report
Four years ago, we had outgrown our ability to manage the business. Today our management group has grown dramatically, in numbers, skill level, and experience. They will drive the revitalization of our core revenue categories. We are midway on our journey to becoming a truly global company. We are creating product that is meaningful and U.S. consumers around the world are seeing and embracing Nike. More importantly, they "get it."
Launch Annual Report Website |
10-Oct-2007 |
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2000 Annual Report
2000 Annual Report
Nike was, is, and will always be a company driven by certain key philosophies. What are they? First and foremost, we are a company dedicated to innovation and the passion to create great product. From Bowerman's Waffle Trainer to the Tour Accuracy golf ball, we make every effort to take consumers where they want to go before they realize they want to go there. We are about the consumer, growth and corporate social responsibility and 2000 was really about re-committing to all of these areas.
Launch Annual Report Website |
10-Oct-2007 |
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1999 Annual Report
1999 Annual Report
To capture the next leg in our growth, we must be responsive to consumer needs while helping energize their individual world of sports. In Fiscal 1999, we picked ourselves up off the mat. We are back in the game, scarred, but certainly a bit smarter for the experience. Now it's time for us to make good things happen. One last thing: Thank you Mr. Bowerman for making that very first good thing happen.
Launch Annual Report Website |
10-Oct-2007 |
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1998 Annual Report
1998 Annual Report
Fiscal year '98 was a difficult year for Nike. However, the first question you should ask is: What is Nike doing to upgrade? While we spent a lot of time on inventory and organizational issues, we didn't forget the most important tasks at hand, the reasons every Nike employee comes to work every day - to create great product, to lead the athletic industry in innovation, and to serve the athlete. With this in mind, and despite all the self-flagellation, fiscal year '98 did hold some successes.
Launch Annual Report Website |
10-Oct-2007 |
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1997 Annual Report
1997 Annual Report
1997 was the best year we have ever had, the best anybody has ever had in our business. We were strong enough that our increase in revenues equaled the total annual sales of the number-three company in the industry. So what propelled us to these record heights? This year was about doing a lot of things right in a lot of different places: in the research lab and in the warehouse, on billboards in Atlanta and on 57th and Fifth in New York, on the soccer pitch in Germany and in the paint on the playgrounds of Chicago. It's a story of global success.
Download PDF |
10-Oct-2007 |
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| 1996 Annual Report |
10-Oct-2007 |
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| 1995 Annual Report |
9-Oct-2007 |
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| 1994 Annual Report |
8-Oct-2007 |
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| 1993 Annual Report |
7-Oct-2007 |
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| 1992 Annual Report |
6-Oct-2007 |
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| 1991 Annual Report |
5-Oct-2007 |
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| 1990 Annual Report |
4-Oct-2007 |
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| 1989 Annual Report |
3-Oct-2007 |
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| 1988 Annual Report |
2-Oct-2007 |
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| 1987 Annual Report |
1-Oct-2007 |
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| 1986 Annual Report |
10-Sep-2007 |
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| 1985 Annual Report |
9-Sep-2007 |
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| 1984 Annual Report |
8-Sep-2007 |
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| 1983 Annual Report |
6-Sep-2007 |
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| 1982 Annual Report |
5-Sep-2007 |
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| 1981 Annual Report |
4-Sep-2007 |
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