|Oil-Dri Corporation of America is a leading supplier of specialty sorbent products for industrial, automotive, agricultural, horticultural and specialty markets and the world's largest manufacturer of cat litter. The diversified markets contribute to the company's uniqueness in the sorbent clay manufacturing industry.
The company's specialty mineral reserves are used to produce value-added products used in refining edible oils and clarifying jet fuel, raising healthy crops and livestock and keeping work environments clean and safe. The business-to-business product lines are sold direct and through distributor networks.
As the world's largest manufacturer of cat litter the company produces two branded products, Cat's Pride® and Jonny Cat" cat litters, as well as a variety of private label cat litters for major marketers and retailers. The strategy behind consumer marketing has been to partner with retailers by producing their private label litter and leveraging these relationships to gain stronger shelf presence of branded cat litter products.