PVH Corp. is one of the leading apparel and footwear companies in the world.
The strength of the Company is in the strength of its brands - which include Van Heusen®, the number one dress shirt in America; Bass®, the leading brand of men's, women's and children's casual footwear; Geoffrey Beene®, the leading designer dress shirt label; and three sportswear brands, IZOD®, Van Heusen® and Geoffrey Beene®. In addition, PVH licenses DKNY®, Kenneth Cole®, Arrow®, and Aigner® for dress shirts and Arrow® for sportswear.
The Company's corporate strategy is centered on diversification and leveraging its infrastructure.
- Brand diversification
Nationally recognized brand names in apparel and
- Product diversification
Breadth of product across dress shirt, sportswear
and footwear categories
- Channel diversification
Participation in multiple channels of distribution
- Department Stores
- Chains/Mid Tier Department Stores
- Mass Merchandisers
- Factory Outlets
The Company's highly developed infrastructure supports its dress shirt, sportswear and footwear groups in the areas of warehousing and distribution, information technology, sourcing, finance, human resources and advertising - creating efficiencies, economies of scale and related technical and expense leverage.