Abbott (ticker: ABT, exchange: New York Stock Exchange (.N))
News Release -
U.S. Olympic Gold Medalist and New Mom Summer Sanders Becomes First Member of Innovative New Parenting Network, the Similac(R) Moms Alliance(TM)
COLUMBUS, Ohio, Oct. 5 /PRNewswire-FirstCall/ -- Strong moms raise strong
babies. That's why Abbott, the makers of Similac infant formula, has created
the Similac Moms Alliance, a team of experts to support and inspire other moms
as they navigate the challenges of parenthood. Led by U.S. Olympic swimming
gold medalist, television personality and new mom Summer Sanders, this
coalition of women will inspire moms to be their personal best, while giving
their babies a strong start in life.
"New moms like me need to know they're not alone in the challenges and
joys of motherhood," says Sanders. "Through the Moms Alliance, they can get
mom-to-mom support and advice from knowledgeable and caring women who all have
been in the same situation. It's like having a team of veteran moms in your
corner, coaching you and cheering you on."
The primary role of the Similac Moms Alliance is to grow an online
community of moms and connect with them on a virtual level, providing tips on
important issues for mothers, such as nutrition, exercise, deciding whether to
stay home or return to work, and maintaining life balance while keeping a
sense of humor.
For example, Sanders, host of Skating with Celebrities, will discuss such
topics as raising a strong and confident child and juggling a demanding career
while taking care of her 5-month-old daughter. The Similac Moms Alliance also
will reach out to moms through public appearances, speaking engagements and
"As a leader in infant nutrition, Abbott is committed to providing new
parents with the information and resources they need to provide their babies
the best start in life," says Gary McCullough, president, Abbott's Ross
Products Division. "The Similac Moms Alliance will offer families access to an
online network of experts and peers to help them navigate the day-to-day
challenges of raising strong babies."
In addition to Sanders, the Moms Alliance members include:
-- Harriette Cole -- Best-selling author, life coach, entrepreneur and
mother. She provides advice in a nationally syndicated daily column
and as a recurring guest on NBC's Today show. Cole will discuss
issues such as balancing work and family while retaining a sense of
self, being stylish and savvy as a new mom, and raising children to be
the best they can be.
-- Helen Garabedian -- Author, founder of the infant exercise program
Itsy Bitsy Yoga(R) and certified Hatha Yoga trainer. Garabedian, a
mother of one, will speak to moms about starting a business after
baby, enjoying exercise with your children and losing weight while
-- Jen Singer -- Creator of the Forbes "Best of Web" site mommasaid.net
and humorous parenting author. As the mother of two sons, Singer
understands the ups and downs of being a parent. She will help moms
learn to laugh and offer reassurance on the little-discussed secrets
of being a mom.
-- Julie Segal, M.D. -- Atlanta-based pediatrician, prenatal educator and
mother. As both a new mom and a pediatric medical expert, Dr. Segal
will candidly answer questions about mom and baby health. In
addition, she will offer tips, tricks and medical truths on how to
care for newborns.
-- Sylvia Klinger, R.D. -- Member of the American Dietetic Association
and the founder of Hispanic Food Communications, a nutrition and
culinary communications consulting company. With two school-age
children, Klinger knows what snacks are quick to prepare, easy to eat,
delicious and nutritious. She will offer moms nutrition and fitness
advice for themselves and their babies.
For more information, please visit the Similac Moms Alliance Web site at
http://www.SimilacMomsAlliance.com . This new site provides tips and
information from each of the members, who combine their professional roles
with their personal stories of raising children. Visitors will also find Q&A
pages and monthly diary entries from each of the Moms Alliance experts. In
addition, moms who visit the site can share their own insights and stories,
creating an interactive community.
Similac offers a complete line of infant formulas to meet the nutritional
needs of babies. Similac provides babies with excellent nutrition for growth
and development and provides nutrients that support baby's developing brain,
bone and immune system. The Similac family of products includes Similac(R)
Advance(R), Similac(R) Organic, Similac(R) Isomil(R) Advance(R), Similac(R)
Alimentum(R), Similac(R) Advance(R) 2, Isomil(R) Advance(R) 2 and Similac(R)
The latest information about Similac, including high-resolution images, is
available for news media professionals at http://www.e-MediaRoom.com/Similac .
Abbott (NYSE: ABT) is a global, broad-based health care company devoted to
the discovery, development, manufacturing and marketing of pharmaceuticals and
medical products, including nutritionals, devices and diagnostics. The
company employs 65,000 people and markets its products in more than 130
Abbott's news releases and other information are available on the
company's Web site at http://www.abbott.com .
/CONTACT: Media, Keri Butler, Abbott, +1-614-624-7543/
/Company News On-Call: http://www.prnewswire.com/comp/110328.html /
/Web site: http://www.abbott.com
CO: Abbott; Similac
IN: HEA MTC
SU: WOM PDT
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6038 10/05/2006 07:02 EDT http://www.prnewswire.com