MONTREAL, Sept. 13 /CNW Telbec/ - Air Canada is expanding its line of innovative multi-trip pass products to include the airline industry's first- ever subscription to unlimited flights. Air Canada's new "North America Unlimited Pass" provides pass holders the freedom to fly as often as they wish to more than 100 destinations served by Air Canada and Air Canada Jazz in Canada and the continental United States, for a two month period from October 1 to November 30, 2005 inclusive. The carrier's "North America Unlimited Pass" will be available for purchase for two weeks beginning tomorrow, September 14-30, 2005.

"Our North America Unlimited Pass gives customers the freedom to fly when and where they want throughout Air Canada's extensive North America wide network," said Sean Menke, Executive Vice President and Chief Commercial Officer. "Subscribing to air travel with online convenience is an airline industry first, and underlines Air Canada's commitment to lead the way by putting control back in the hands of consumers. We plan on introducing more innovative products using technology to simplify travel, based on the overwhelmingly positive response from customers to our multi-trip pass products."

To promote its new online subscription pass, Air Canada is launching a cross-Canada contest for the chance to win five pairs of unlimited flight passes. The contest takes off Wednesday September 14th for a two week period. Clues to enter the draw at aircanada.com will be provided online and on aerial banners in the skies over Toronto (September 14), Montreal (September 16), Calgary (September 21) and Vancouver (September 22). Further details will be posted at aircanada.com .

Online Convenience

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Air Canada's "North America Unlimited Pass" is available to residents of Canada exclusively online at aircanada.com and through travel agents. Convenient online access through the customer's personalized Flight Pass at aircanada.com provides an easy and quick way to book travel and make changes. To purchase a pass, customers or their travel agent simply visit aircanada.com click on 'Flight Pass' on the home page, and enter their Aeroplan membership number and personal identification number. The price of the two month pass is $3,499 per month, for a total of $6,998, plus GST (and QST for residents of Quebec). Further details on booking conditions are available at aircanada.com .

Aeroplan Frequent Flyer Rewards

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Like Air Canada's other multi-trip pass products, the "North America Unlimited Pass" provides customers 100% Aeroplan Status Mile accumulation for every mile flown in addition to a purchase incentive of one Aeroplan Mile for every $3 spent. Aeroplan Miles are redeemable on Air Canada's Star Alliance partner carriers that together with Air Canada offer the world's most comprehensive alliance network.

The introduction of Air Canada's "North America Unlimited Pass" represents a further step in Air Canada's comprehensive strategy to provide optimum value and simplicity and to put more control in customers' hands through automation.

Air Canada is the first full service airline in North America to have introduced everyday low, simplified online fares across its Canada and U.S. network. Most recently, it further simplified its value-driven fare products by eliminating Saturday stay and return fare requirements. In addition, it has led the industry in launching a series of discounted multi-trip air passes that provide customers with savings and flexibility to self manage frequent air travel using pre-purchased flight credits in a personalized online Flight Pass.

Air Canada and Air Canada Jazz operate more non-stop flights in Canada and to the United States than any other airline. Within Canada, the carriers operate more than 955 non-stop flights per day on 135 routes to and from 59 Canadian airports. Between Canada and the United States, the carriers operate more than 385 non-stop flights per day on 79 routes to and from 50 U.S. and 6 Canadian destinations. In 2005, an independent survey of more than 12 million international air travelers ranked Air Canada as the Best Airline in North America.