H.J. Heinz Company (ticker: HNZ, exchange: New York Stock Exchange (.N))
News Release -
Say Something Ketchuppy: Heinz Gives Ketchup Connesiuers a Chance to Talk Back; Contest Allows Consumers to Create Their Own Talking LabelsPITTSBURGH, Jul 10, 2002 (BUSINESS WIRE) -- One of the most anticipated sequels
of summer 2002 is coming soon to a supermarket near you. Heinz Ketchup's
irreverent "talking label" bottles will hit store shelves this July, adding a
little attitude to french fries everywhere.
This year, Heinz is giving consumers the opportunity to join in the fun with the
"Say Something Ketchuppy" contest. Now through the end of the year, ketchup
lovers can submit their own "talking label" ideas to Heinz. Eight witty winners
will see their "ketchuppy" quips and names splashed on ketchup bottles in 2003.
"The talking labels bottles have been a big hit with ketchup fans because they
reflect the originality of the Heinz brand," said Brian Hansberry, vice
president of marketing, Ketchup, Condiments and Sauces for Heinz North America.
"And while our creative team has had a ball coming up with wisecracking ketchup
commentary each year, we thought this year we would give our consumers a chance
to share in the fun."
In addition to having their condiment quotes and names appear on Heinz's
24-ounce and 36-ounce plastic squeeze bottles, the eight first prize winners
will receive a Heinz Ketchup T-shirt featuring their talking label and a year's
supply of ketchup. 100 second prize winners also will receive a T-Shirt
featuring their own talking label.
While the country awaits the musings of ketchup fanatics, Heinz is rolling out
its third edition talking label bottles that brag about being "TALLER THAN
MAYONNAISE" and "YOUR FISH STICK IMPROVEMENT SYSTEM."
Other messages on this year's talking label bottles include:
GOOD ON TASTE BUDS
PREFERS YOUR SHELF TO THIS ONE
MAKES HOT DOGS CHASE THEIR TAILS
COMES OUT QUICKER FOR CURLY FRIES
STILL AVAILABLE IN RED
ARE YOUR FRENCH FRIES LONELY?
The unique bottles are being produced at Heinz's ketchup processing facility in
Fremont, Ohio, and will be available on retail store shelves for just three
months. The talking label bottles will share shelf space with the classic Heinz
Ketchup bottles, allowing consumers to select their favorite ketchup in either
the funny or unfunny variety.
"Heinz Ketchup is the fun way to add flavor and personality to all sorts of
foods," said Justin Lambeth, senior product manager. "The `Say Something
Ketchuppy' Contest simply adds to that fun. We're looking forward to seeing what
our creative consumers come up with."
Previous talking label campaigns have struck consumers in the funny bone.
"We've had more than 1,800 comments from consumers telling us how much talking
labels have spiced up their grocery shopping experience," said Heinz's Lambeth.
"We have consumers who are collecting them all, and one even told us she framed
a label and hung it in her kitchen."
How To Enter
Print your phrase on a 3x5 card along with your name, address, city, state, zip
code, age and daytime telephone number and mail to:
"Heinz Say Something Ketchuppy" Contest Entries
P.O. Box 9537
Clinton, IA 52736-9537
Consumers can look for further contest details on specially marked bottles of
Heinz Ketchup; by sending a self-addressed, stamped envelope to "Say Something
Ketchuppy" Rules Request, P.O. Box 9532R, Clinton, IA 52736-9532; or by visiting
Heinz Ketchup, the world's No. 1 ketchup, has annual sales of more than $1
billion and a 60 percent share of the U.S. retail ketchup market, which is
almost three times the market share of its nearest competitor. Heinz produces
more than 1 billion ounces of Heinz Ketchup each year.
ABOUT HEINZ: With sales approaching US$10 billion and a pantheon of icon brands,
H. J. Heinz Company is one of the world's leading marketers of high quality
ketchup, sauces, meals, soups, snacks and infant foods to consumers everywhere,
whether in supermarkets, restaurants or on the go. Its 50 companies operate in
some 200 countries, with more than 20 power brands, including the Heinz(R) brand
with nearly US$3 billion in annual sales. Among the company's famous brands are
Heinz(R), StarKist(R), Ore-Ida(R), 9-Lives(R), Wattie's(R), Plasmon(R),
Classico(R), Smart Ones(R), Bagel Bites(R), Delimex(R), Poppers(R), John
West(R), Petit Navire(R), Kibbles `n Bits(R), Pounce(R), Pup-Peroni(R),
Orlando(R), ABC(R), Olivine(R), Jufran(R), HAK(R), Honig(R) and Pudliszki(R).
Heinz also uses the famous brands Weight Watchers(R), Boston Market(R), TGIF(R)
and Linda McCartney(R) under license. Information on Heinz is available at
CONTACT: Heinz North America
Robin Teets, 412/237-3562
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