H.J. Heinz Company (ticker: HNZ, exchange: New York Stock Exchange (.N))
News Release -
Heinz Finds Father's Day Fun With Healthy Treats and Home-Run Feats; Recipes and Research Promote Fight Against Prostate Cancer
PITTSBURGH--(BUSINESS WIRE)--June 10, 2003--Ties, tees . . . and
tomatoes? Every dad deserves something great, and this Father's Day,
Heinz is making it easy to treat dad to something that is great for
him - lycopene-rich tomato dishes.
A recent collection of recipes from Heinz makes it easy for cooks
everywhere to create healthy dinner alternatives for dad on his
special day. With Great Tomato! 57 fabulous recipes for great taste
and great health, everyone can prepare lycopene-rich dishes using
products such as Heinz Tomato Ketchup and Classico Pasta Sauces,
giving dad some healthy choices this Father's Day.
In addition to delicious recipes, the book provides consumers with
information about lycopene, a powerful antioxidant found abundantly in
tomatoes and tomato products, and how to incorporate the carotenoid
into their diets. Interestingly, it has been determined that
heat-processing tomatoes releases up to 2.5 times the lycopene from
the fruit, making it more bioavailable and absorbable in the body than
lycopene from fresh tomatoes.
Lycopene May Reduce Occurrence of Prostate Cancer
Research has shown that lycopene may help reduce the risk of some
kinds of cancer and heart disease. Recently, studies have indicated
that lycopene may help in the fight against prostate cancer, the most
commonly detected non-skin cancer in the United States, that claiming
the lives of 30,000 American men annually.
According to the American Cancer Society, one in six men will be
at risk for prostate cancer in his lifetime. One lycopene study showed
a reduction in the risk of prostate cancer in almost 35 percent of men
who consumed 10 or more servings of tomato products per week. The same
study suggested that the more tomato products men consumed, the less
likely it was that they would suffer from prostate cancer.
In a new effort to strengthen the fight against prostate cancer,
Heinz North America will team up with the Prostate Cancer Foundation
June 9-15 to support the 2003 CaP CURE Home Run Challenge. During this
time, Heinz will donate $5 for every three product proofs-of-purchase
mailed in by consumers.
"Research suggests that a healthy diet that includes tomatoes and
tomato products may help in the prevention of prostate cancer," said
Dr. David Yeung, general manager, global nutrition, H.J. Heinz
Company. "Heinz is very pleased to be teaming up with CaP CURE on such
an important program."
Great Tomato! features six chapters including recipes for chicken,
vegetarian, beef, pork and seafood dishes. The cookbook also includes
a chapter that highlights recipes with portions perfect for
entertaining. Recipes range from traditional family favorites like
Classic Two Sauce Lasagna to more exotic choices such as Mussels
Great Tomato! is a spiral-bound paperback published by arpr, Inc.,
of Pittsburgh, Pa. The 79-page book is priced at $9.50 in the U.S. and
$14.95 in Canada, and is available for purchase online at
knowlegeinanutshell.com, barnesandnoble.com and amazon.com.
H. J. Heinz Company is one of the world's leading processors and
marketers of high-quality ketchup, condiments, sauces, meals, soups,
snacks and infant foods through all retail and foodservice channels. A
host of favorite brands, such as Heinz(R) ketchup, Ore-Ida(R) french
fries, Boston Market(R) and Smart Ones(R) meals and Plasmon(R) baby
food are the growth drivers in Heinz's two strategic global segments:
Meal Enhancers and Meals & Snacks. Heinz's 50 companies have
number-one or number-two brands in 200 countries, showcased by the
Heinz(R) brand, a global consumer icon with $2.5 billion in annual
sales. Fourteen additional brands, each with more than $100 million in
annual sales, generate a further $2.6 billion. Information on Heinz is
available at www.heinz.com.
Available for interviews: Dr. David Yeung, H.J. Heinz Company
Sample Recipe from Great Tomato!
Beef and Bean Burritos
1.5 ounce (140 g) can pinto beans
1 cup (250 ml) bottled tomato salsa
1 cup (250 ml) Heinz Tomato Ketchup
1- 1/2 (375 ml) cups shredded cheddar cheese
1/2 pound (250 g) lean ground beef
8 flour tortillas
In large skillet, brown beef; drain fat. Add Heinz Tomato Ketchup,
salsa and beans; heat. Spoon about 1/2 cup beef mixture down center of
each tortilla. Sprinkle with 2 tablespoons cheese. Fold tortilla
around fillings. Line serving plates with lettuce. Place burritos
seam-side down on lettuce. Top with remaining 1/2 cup cheese and
additional salsa, if desired.
Makes 8 burritos
Calories: 368 Lycopene: 9.3 mg
CONTACT: For H.J. Heinz Company Shannon Severino, 412/473-3415
H.J. Heinz Company Debbie Foster, 412/456-5778
SOURCE: H.J. Heinz Company