Nokia Oyj (ticker: NOK1V.HE, exchange: Privately Held)
News Release -
Nokia Research Center puts Mobile Millennium in gear to help reduce traffic congestionLarge Scale Public Pilot to Gather and Analyze Traffic Information Using GPS-Enabled Mobile DevicesPALO ALTO and BERKELEY, California, November 10, 2008 /PRNewswire-FirstCall via COMTEX News Network/ -- Nokia (NYSE: NOK) today launched Mobile Millennium, a public pilot that will
collect and study traffic data received from GPS-enabled mobile devices, such
as the Nokia N96, Nokia N95 and Nokia E71. As part of its open innovation
model, Nokia Research Center is collaborating with UC Berkeley's California
Center for Innovative Transportation (CCIT), the California Department of
Transportation (Caltrans) and NAVTEQ to design, execute and analyze the
Based in part on the results of an earlier experiment, Nokia believes
that a community of users with GPS-equipped mobile devices can help reduce
traffic and the amount of time spent on the road. Providing real-time
information about traffic congestion helps drivers make more informed
decisions - such as whether to take alternative routes, public transport or
reschedule their journey.
"The global proliferation of GPS-enabled mobile devices has driven
tremendous growth in location-based experiences" said Henry Tirri, Vice
President and Head of Nokia Research Center. "Mobile Millennium, with its
unique collaboration of private and public stakeholders, is designed to
demonstrate that everyone can help address problems such as traffic
congestion. Nokia is proud to be part of this research."
Traditional traffic monitoring systems include pavement-embedded sensors,
roadside radar or cameras to provide data for changeable message signs or
traffic reports. But such systems are costly to install and maintain and so
they only cover limited stretches of today's roads and highways. Using
GPS-enabled mobile devices can provide a richer, complementary source of
traffic data without the need to invest in expensive new infrastructure.
Traffic flow data can be expanded to include city side streets, rural roads
or any roadway where a cell phone can get a signal. The Mobile Millennium
traffic data is based in part on the backbone technology of NAVTEQ Traffic,
which provides nation-wide aggregated traffic data in the US from a variety
of sources, now including real-time data from GPS-enabled mobile phones in
vehicles traveling on the highways.
Participation in Mobile Millennium is open to anyone with a GPS-enabled
mobile phone from a range of manufacturers, an unlimited data plan and the
ability to install and run Java applications. The Java application enables
participants to receive real-time traffic data and incident reports for main
thoroughfares throughout much of the United States. In the Northern
California area, a number of arterials and highways that are not currently
equipped with sensors will begin to show traffic data as more users join the
network. While the user-generated content is completely anonymous, each data
point contributes a piece to the traffic picture which can benefit the entire
user community. The pilot will operate over four to six months and up to 10
000 members of the public community can participate.
Protection of personal privacy was built into the very core of the
reporting technology used in Mobile Millennium. From inception, researchers
built safeguards into the system, such as stripping individual device
identifiers from the transmitted traffic data, using banking-grade encryption
techniques to protect the transmission of data, and drawing data only from
targeted roadways where traffic information is needed. This Privacy By
Design(TM) system continuously filters information to remove data that can be
tied to a particular phone, minimizing the amount of sensitive information
ever created, transmitted or stored.
"Berkeley is contributing our expertise in traffic modeling and systems
engineering to help make this complex system come to life," said Alexandre
Bayen, professor of civil and environmental engineering at UC Berkeley. "As
part of a public university, we are thrilled to be working on a project with
such enormous potential for public benefit," Bayen said.
Mobile Millennium is being funded in part by a grant award from the US
Department of Transportation under the SafeTrip-21 initiative. Locally,
Caltrans, who is also assisting in the logistics of trial and enabling
comparison with the data collected by the existing sensor networks, aims to
find a lower-cost and more reliable solution than that which is available
today. "Real-time traffic information collected through this community-based
technology is of great interest to transportation agencies," noted Randell
Iwasaki, Chief Deputy Director of Caltrans. "Our goal is to increase
information flow to and from travelers in a cost-efficient, effective manner.
We are excited about the potential benefits of a system such as Mobile
Millennium," Iwasaki added.
Information about Mobile Millennium, supported devices and the software
download can be found at http://traffic.berkeley.edu.
About Nokia Research Center
Nokia Research Center (NRC) looks beyond Nokia's existing business and
product development to challenge current strategies and to stimulate renewal
in the company's direction. Working closely with all Nokia business units,
NRC's research explores new frontiers in digital services, physical-digital
connections, human interaction, data and content technologies, device
architecture, and access and connectivity. NRC promotes open innovation by
working on research projects in collaboration with universities and research
institutes around the world. For more information, see our website:
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We make a
wide range of mobile devices with services and software that enable people to
experience music, navigation, video, television, imaging, games, business
mobility and more. Developing and growing our offering of consumer Internet
services, as well as our enterprise solutions and software, is a key area of
focus. We also provide equipment, solutions and services for communications
networks through Nokia Siemens Networks.
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SOURCE Nokia Corporation