Rogers Communications Inc. (ticker: RCI.B.TO, exchange: Toronto Stock Exchange (.TO))
News Release -
Alimentation Couche-Tard Becomes Exclusive Cantel AT&T Pay As You Go DistributorMONTREAL, Feb. 2 /CNW/ - Rogers Cantel, Canada's largest national
wireless telecommunications company, and Alimentation Couche-Tard, Canada's
leading chain of convenience stores, have just signed an exclusive national
distribution agreement for Cantel(R) AT&T(TM) Pay As You Go prepaid cellular
Effective today, over 500 points of distribution throughout Quebec will
begin selling Cantel AT&T Pay As You Go cards. Further locations in Ontario
and western Canada may be added throughout 1999. The addition of Alimentation
Couche-Tard retail locations brings the number of Cantel AT&T distribution
locations to over 4,500 right across the country.
``Our customers have told us that part of the simplicity of Cantel AT&T
Pay As You Go is in the fact that you can easily purchase the cards at
locations where they shop,'' said Mr. Francis Fox, President, Quebec and
Eastern Canada, Rogers Cantel Inc. ``The addition of Alimentation Couche-Tard
to our distribution network, further extends this availability to serve even
more Canadians coast to coast.''
Cantel AT&T Pay As You Go is Canada's number one prepaid service, with
over 120,000 subscribers at the end of 1998. With no monthly service fee, no
credit check, no contract and no daily access fee, Cantel AT&T Pay As You Go
services offer the ultimate in convenience and control.
``We are a national company and we are looking for national services to
enhance our existing portfolio,'' said Mr. Alain Bouchard, President,
Alimentation Couche-Tard. ``We almost doubled the number of locations within
just one year, including the number of stores open 24 hours a day, seven days
a week. It is very important that we maintain the level of quality that our
customers have come to expect. Rogers Cantel and Cantel AT&T Pay As You Go
certainly meet this requirement.''
Couche-Tard is the largest independent retailer of petroleum products in
Quebec. With a workforce of 4 389 employees, Couche-Tard operates a network of
580 stores in Quebec under the banners - Couche-Tard, Dépan-E$compete,
Provisoir and Dépanneur 7 jours. Alimentation Couche-Tard also has 50 stores
in Ontario and western Canada under the Winks banner.
Rogers Cantel Mobile Communications Inc., an 81% owned subsidiary of
Rogers Communications Inc., owns and operates Canada's largest wireless
company. Rogers Cantel offers a full range of wireless communication services
including voice, data and paging under the co-brand Cantel(R) AT&T(TM).
For further information: Heather Armstrong, Director, Corporate
Communications, Rogers Cantel Inc., (416) 935-6379; Alimentation Couche-Tard,