Rogers AT&T Wireless Launches Emergency Collection Program Throughout GTA

    TORONTO, Feb. 18 /CNW/ -

    WHY:   The supply of warm blankets and sleeping bags being distributed to
           Toronto's homeless has reached a critically low level. Milder
           temperatures this winter have led to a reduced number of
           donations, causing severe health problems for the city's estimated
           5,000 homeless.

    WHAT:  Project Warmth and Rogers AT&T Wireless will launch an urgent
           appeal for warm blankets and sleeping bags at a media conference
           to introduce a GTA-wide emergency collection program. Rogers
           employees will make the first donations to help respond to this
           critical appeal for action.

    WHEN:  Monday, February 21 at 10:30 a.m. - 11:00 a.m.
           ----------------------------------------------

    WHERE: Rogers Communications Building, Main Lobby
           333 Bloor Street E. (at Jarvis Street)

    WHO:   Ron Smith, Project Warmth Co-founder
           Dekkers Davidson, President, Rogers AT&T Wireless - Ontario Region
           Toronto City Councillor Kyle Rae, Ward 24
           Dr. William Lucas, Regional Coroner for Toronto



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