Select Comfort Corporation (ticker: SCSS, exchange: NASDAQ Global Market (.O))
News Release -
Select Comfort Updates Marquees and Branding at Twin Cities Stores; Opens Lifestyle Center Store at Arbor Lakes in Maple Grove, Minnesota
MINNEAPOLIS--(BUSINESS WIRE)--Sept. 12, 2003--Select Comfort
Corporation (Nasdaq:SCSS), the nation's leading bed retailer and
creator of the SLEEP NUMBER(R) bed, announced today that its Twin
Cities-area Sleep Number(R) stores will soon feature the company's new
marquee, Select Comfort: CREATOR OF THE SLEEP NUMBER BED(TM). The
marquee transition will occur simultaneous with the opening of the
company's 11th Twin Cities store location, a 2,000-square-foot store
at The Shoppes at Arbor Lakes in Maple Grove, Minn.
Noel Schenker, senior vice president of marketing and new business
development for Select Comfort, explained that the marquee change is
part of the company's overall program to upgrade the branding and
image of SELECT COMFORT(R) stores and to build further awareness for
the company's key product, the Sleep Number bed. The new marquees and
new brand logos have been incorporated in all Select Comfort stores
opened or remodeled in 2003, representing approximately one-third of
the company's nationwide store base.
"Increasing consumer awareness of our brands, products and stores
has been one of our very successful growth strategies in the past few
years," Schenker said. "We have a unified, recognizable image in our
advertising, yet we have had a variety of branding and marquee
treatments at our stores around the nation. As we become a more
prominent national advertiser, we believe having a consistent,
familiar marquee at all Select Comfort stores will aid consumers'
understanding of exactly where to go to find their Sleep Number and to
experience the Sleep Number bed."
Select Comfort stores that do not yet carry the new Select
Comfort: CREATOR OF THE SLEEP NUMBER BED(TM) marquee will convert to
the new signage in the future in conjunction with standard remodeling
and lease-improvement programs.
Newest Select Comfort store opens
Select Comfort's 344th store, opening in Maple Grove, Minn. on
September 12, is one of Select Comfort's first non-mall locations.
"The momentum and awareness we've gained for Select Comfort and the
Sleep Number bed in recent years has allowed us to begin opening
non-mall stores in lifestyle centers where we are a true destination,"
said Keith Spurgeon, senior vice president of sales at Select Comfort.
"Arbor Lakes will be a hallmark store for us, featuring the latest in
sleep innovation - including our PressureMap(SM) technology and our
full line of Sleep Number beds and bedding -- all at a location that's
especially convenient for consumers."
Spurgeon added that the Select Comfort store at Arbor Lakes is the
company's first new location in the Twin Cities area since opening in
the Eden Prairie Center in February 2002. The company's first retail
store in the U.S. opened 11 years ago in Rosedale Center in Roseville.
Other Twin Cities-area Select Comfort Store locations include
Burnsville Center, The Mall of America, Northtown Shopping Center,
Ridgedale, Southdale, Maplewood Mall, Woodbury Village and Crossroads
Founded in 1987, Select Comfort Corporation is the nation's
leading bed retailer(1), holding 26 U.S. issued or pending patents for
its personalized sleep products. The company designs, manufactures and
markets a line of adjustable-firmness mattresses featuring air-chamber
technology, branded the Sleep Number(R) bed, as well as foundations
and sleep accessories. Select Comfort's products are sold through its
344 retail stores located nationwide, including 13 leased departments
in Bed Bath & Beyond stores; through selected bedding retailers;
through its national direct marketing operations; and on the Internet
(1) Top 25 Bedding Retailers, Furniture Today, May 26, 2003
CONTACT: Select Comfort Corporation, Minneapolis
Ann Folkman, 763-551-7496
SOURCE: Select Comfort Corporation