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Select Comfort Corporation (ticker: SCSS, exchange: NASDAQ Global Market (.O)) News Release - 25-Jan-2006

TLC Designer Mark Montano Gives an Ohio Couple a Bedroom of Their Dreams; Dayton-Area Wife and Husband Receive Bedroom Makeover after Winning North American Radisson Hotels & Resorts ''Sleepstakes'' Contest

ENGLEWOOD, Ohio, Jan 25, 2006 (BUSINESS WIRE) -- You've heard the reports and probably have seen the statistics. It's a fact of life. Sleep, or lack thereof, affects our daily functioning and our physical and mental health in ways that we are just now beginning to understand.

That's why Radisson Hotels & Resorts teamed up with Mark Montano, TLC's celebrity designer of the show "While You Were Out," to create an extraordinary haven for better sleep. Montano also appears on TLC's "10 Years Younger" where he and a glam squad take years off a participant's looks in just ten days without surgery. Montano did just that. He took 10 years off Mary and Jim Gaskill's bedroom. Mary Gaskill was one of nearly 700,000 people who entered Radisson Hotels & Resorts' "Sleepstakes" contest, a contest to raise awareness of Radisson's desire to help travelers sleep better on the road by exclusively offering the SELECT COMFORT(R) SLEEP NUMBER(R) bed throughout North America. The contest was held between May 15, 2005, and September 6, 2005.

"This whole process has been so exciting and something I never expected would happen to me," said Mary Gaskill. "Mark Montano did things I never would have thought to do in a bedroom!"

Montano worked with the Gaskills to create the perfect sleeping environment, which includes a new Sleep Number(R) bed. Unlike traditional mattresses, which are made from metal coils or springs, the Sleep Number bed uses uniquely designed air chambers to provide a gentle cushion of support that can be easily adjusted to an individual's preference for comfort, firmness and support. Best of all, each side of the Sleep Number bed can be individually adjusted to the precise comfort level each partner prefers.

The planning and preparation for the Gaskills' bedroom makeover began in December, and the transformation is being revealed today.

"The Gaskills were a delightful couple to work with," said designer Mark Montano. "I could tell they were a little leary about this process and didn't want anything drastic done to their bedroom, or the antiques that were in it, but we were able to find a look that complemented their existing antiques while basically giving this room a fresh and more modern look!"

Making over your bedroom doesn't have to break the bank. Montano has 10 tips that can help you do a similar transformation to your bedroom and make it look 10 years younger. For starters, to create a beautiful bedroom, change the look of the linens.

Love of Linens. Dressing the bed is as important as placing the furniture. Linen doesn't have to dominantly match other fabrics in the room, but attention to color and textures will help give the room a sense of style.

Personalize with Paint. Don't be afraid of color! Simply choose colors you love - then go with varying tints of the hue for a softer, quieter look. A trendy paint color is an inexpensive way to add spice and warmth to any room in the house. Complete the look with coordinating accessories.

Pillow Talk. Add more decorative pillows to liven up a room. Pillows are a form of decorative art that you can scatter throughout the room. But, keep in mind that simpler looks have replaced the over-upholstered bed of recent years, with its layers of quilts, throws, shams and neck rolls.

Have Fun with Furniture. Think you don't have enough room as it is? Well, adding a settee or a bench will create dimension to the room.

Go Wild for Windows. Let light come through windows without interruptions. Remove secondary glazing, which absorbs light, and omit objects placed on window sills. Replace heavy curtains with blinds or muslin drapes.

Lean Toward Lamps. Add lamps to soften the lighting in the room. The right light will help you wind down and get a good night's sleep. Also consider layering the lighting throughout the room so you have the right kind for your different needs, such as ceiling lights and table lamps.

Rally for Rugs. Flooring is vital in a bedroom to create atmosphere and add comfort and convenience. Flooring can also influence how a visitor sees the size, shape, function and atmosphere of a room.

Validate with Vases. Every room deserves a fresh bouquet of flowers and also a focal point. A focal point can be anything you choose: a special vase, a treasured antique, or a collection of accent pieces place on a table or even a bed.

Flirt with Frames. Decorate your walls or your dressers with family photographs. Your room is your sanctuary ... make it personal.

Magnificent Mirrors. Adding mirrors to a small space can oftentimes make the room appear larger than it actually is. Also, mirrors amplify light. Place a large mirror opposite the window to reflect light around the room.

To see "before" and "after" pictures of the Gaskill bedroom, you can log on to www.radisson.com/sleepstakes. In addition, Radisson Hotels & Resorts has provided links to all of the items that were purchased for this bedroom makeover, and sleep tips from Select Comfort's Sleep Innovation Director, Pete Bils.

About Radisson Hotels & Resorts

Radisson Hotels & Resorts currently has more than 410 locations in 63 countries. Radisson is a division of Carlson Hotels Worldwide, a global hotel group encompassing more than 920 locations in 69 countries under five hotel brands. For more information, visit online at www.radisson.com.

About Select Comfort

Founded in 1987, Select Comfort Corporation is the nation's leading bed retailer(1), holding 32 U.S. issued or pending patents for its personalized sleep products. The company designs, manufactures and markets a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number bed, as well as foundations and sleep accessories. Select Comfort(R) products are sold through its nearly 400 retail stores located nationwide; through selected bedding retailers; through its national direct marketing operations; through 1-800-535-BEDS; and on the Internet at www.selectcomfort.com.

(1) Top 25 Bedding Retailers, Furniture Today, May 23, 2005

SOURCE: Select Comfort

Radisson Hotels & Resorts 
Joan Cronson, 763-212-1418                  
jcronson@carlson.com          
or                              
Carmichael Lynch Spong
Leslie Jones, 612-375-8540
ljones@clynch.com