LONG ISLAND CITY, N.Y. - November 24, 2010 -- Sirona (Nasdaq: SIRO), the dental technology leader, today announced that Jost Fischer, Chairman and CEO, will present at the J.P. Morgan SMid Cap Conference on Thursday, December 2^nd, 2010 at the J.P. Morgan Conference Center, 383 Madison Avenue in New York City.

The presentation will be webcast live and available following the conference at www.sirona.com

About Sirona Dental Systems, Inc.

Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures, and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit http://www.sirona.com for more information about Sirona and its products.

Contact information:

John Sweeney, CFA
Sirona Dental Systems, Inc.
Vice President, Investor Relations
+1 718 482 2184
john.sweeney@sirona.com