Staples, Inc. (ticker: SPLS, exchange: NASDAQ Global Market (.O))
News Release -
Think You are Taking Good Care of Your Computer?Staples IT IQ
Survey Shows Computer Maintenance is Not as Easy as We Think
FRAMINGHAM, Mass., Apr 05, 2011 (BUSINESS WIRE) --
Have you tested your IT IQ lately? While technology is a critical part
of our daily lives, many of us think we know more than we actually do
when it comes to performing routine maintenance of high tech devices
such as computers, laptops and tablets.
In a recent online poll of more than 2,000 people conducted by Zogby
International, the Staples IT IQ Survey revealed that most of us claim
to be comfortable with performing our own maintenance on our computers,
but the reality is that most of us fail to effectively perform or even
have the knowledge to perform routine maintenance. For the rest of us,
computer maintenance is just too scary, confusing or not a priority.
Highlights of the Staples IT IQ survey findings show that we are not
performing some of the more important computer maintenance tasks such as
backing up our important files and applications as often as we should.
The findings revealed:
While 97 percent of respondents use their computers every day, less
than 40 percent of respondents back up their computers at least once a
And, almost a third of all respondents back up their computers once
per year or never.
A common misconception uncovered in the IT IQ survey is that we falsely
presume our computers are well-protected from the viruses, spyware, and
other malware that put our personal information at risk and decrease
performance. 83 percent of the survey respondents stated that they are
somewhat or very confident their computer is free of malware. Yet,
nearly half of personal computers in the U.S. are compromised by
Among those who feel comfortable performing
routine maintenance, most did not know the best practices for computer
maintenance. The survey findings revealed:
Nearly half of the respondents thought restarting their computers or
simply running an antivirus program would fix a slow computer.
Fewer than half of the respondents knew the best hardware upgrade for
a slow computer is upgrading its RAM.
Conversly, of the survey respondents who were less
comfortable performing their own computer maintenance, the
findings revealed they'd rather visit the DMV or wait in
bumper-to-bumper traffic. Of these respondents, 56 percent were
uncomfortable because they were afraid they would do more harm than good
on their own.
"It's clear that computer maintenance is tougher than we think," said
Jevin Eagle, executive vice president, merchandising and marketing,
Staples Inc. "We see customers everyday who are frustrated and nervous
with the challenges of technology maintenance. Our certified EasyTech
associates are highly trained with expertise in diagnostics, repair,
virus/malware removal and data back up solutions to name a few."
Staples Provides the Experts & Makes It Easy
You don't have to be an expert when it comes to technology - you just
need to know one. At Staples the shopping experience extends far beyond
office supplies and into a full suite of technology products and
services. Staples EasyTech associates are highly trained, and able to
assist customers with a wide range of technology services that range
from the basic set ups of new PC's to advance PC diagnostics and repair.
The work can be done in store, in a customer's home or office or even
remotely over the wire using a secure environment.
In addition to services, Staples remains at the forefront as a
technology authority with a broad selection of the hottest new tablet
computers beginning with Motorola XOOM, BlackBerry(R) PlayBook(TM) and Dell
Streak. Staples will add the next wave of new tablets from other leading
manufacturers over the next few months.
Staples makes it easy for customers to recycle technology. Rechargeable
batteries and personal electronics can be recycled in store for free
including PDAs, cell phones, and digital cameras. Dell(R) products can
also be recycled in store for free and the Staples Easy Tech experts can
help to securely transfer data from the computer prior to recycling.
Staples is the world's largest office products company and a trusted
source for office solutions. The company provides products, services and
expertise in office supplies, copy & print, technology, facilities and
breakroom, and furniture. Staples invented the office superstore concept
in 1986 and now has annual sales of $25 billion, ranking second in the
world in eCommerce sales. With 90,000 associates worldwide, Staples
operates in 26 countries throughout North and South America, Europe,
Asia and Australia, making it easy for businesses of all sizes, and
consumers. The company is headquartered outside Boston. More information
about Staples (Nasdaq: SPLS) is available at www.staples.com/media.
*According to findings released by PandaLabs in February 2011.
Karen Pevenstein, 508-253-0879
Carrie McElwee, 508-253-1405