PLEASANTON, Calif.--(BUSINESS WIRE)--Sept. 12, 2007--Safeway Inc. (NYSE:SWY) today announced the promotion of Michael R. Minasi to President, Marketing. He reports to Steven A. Burd, the company's Chairman, President and Chief Executive Officer, along with the presidents of three other marketing functions at Safeway: Frank A. Calfas (Marketing Operations), Des Hague (Perishables) and David Lee (Non-Perishables).

Minasi had been serving as Senior Vice President, Marketing, overseeing advertising, brand management and marketing strategies. Recently he also assumed responsibility for the company's private-label marketing and online shopping functions.

"Over the past 11 years, Mike's role and responsibilities have increased considerably," said Burd. "He has been a consistent contributor to Safeway's success."

Minasi joined Safeway in 1996. Prior to that he held numerous positions with Toys "R" Us, Inc., including Director of International Advertising and Marketing. In that capacity he was responsible for advertising and brand development for all markets outside the U.S.

ABOUT SAFEWAY (www.Safeway.com)

Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America based on sales. The company operates 1,740 stores in the United States and Canada and had annual sales of $40.2 billion in 2006. Safeway's common stock is traded on the New York Stock Exchange under the symbol SWY.

CONTACT: Safeway
Teena Massingill, 925-467-3810 (Media)
Julie Hong, 925-467-3832 (Investors)
SOURCE: Safeway Inc.