Domtar Corporation (ticker: UFS, exchange: New York Stock Exchange (.N))
News Release -
STAPLES AND DOMTAR UNVEIL DOMTAR EARTHCHOICE OFFICE PAPER BY STAPLES
MONTREAL, March 2, 2011 /PRNewswire via COMTEX/ --
UFS (NYSE, TSX)
New Brand Will Feature Rainforest Alliance Certified Seal,
Part of a Growing Push to Promote Forest Conservation, Environmentally
To help promote forest conservation and
environmental responsibility, Staples will launch a new brand of paper
supplied by Domtar Corporation (TSX: UFS) (NYSE: UFS) marking the first
time the office products company's brand of paper carries the
Rainforest Alliance Certified Seal.
The new Domtar EarthChoice Office Paper by Staples, available to Staples
Advantage and Staples.com customers in the U.S., will be manufactured
by Domtar, whose EarthChoice(R) products are the broadest and most
flexible collection of environmentally responsible papers available in
the marketplace. Since its launch, more than a million tons of
EarthChoice papers have been sold, all of which have been certified to
the standards of the Forest Stewardship Council (FSC(R)) and are publicly supported by the Rainforest Alliance.
The Rainforest Alliance pioneered the concept of responsible forestry
certification in 1989 and has since certified to FSC standards more
than 65 million hectares (155 million acres) of forestland in 70
countries around the world. By encouraging better on-the-ground
forestry practices, which benefit the environment and protect the
rights and welfare of workers and their communities, the Rainforest
Alliance helps meet the ever-increasing demand for responsibly
harvested forest products.
"We are proud to expand our environmentally responsible portfolio to
include paper that not only meets FSC standards but also is certified
by the Rainforest Alliance," said Mark Buckley, Staples' Vice President
of Sustainability. "We have a strong partnership with Domtar, and this
is another example of how Domtar is helping Staples work toward our
Domtar has previously earned the Staples Supplier Soul Award, which
honors suppliers who help advance Staples' Soul by strengthening its
four cornerstones - community, diversity, ethics and the environment.
Part of the recognition stems from Domtar's environmental policies, its
commitment to minimizing its environmental footprint, its responsible
sourcing of fiber, and its work to promote credible forest
"We work hard to keep the forests as forests," said Lewis Fix, Domtar's
Vice-President of Brand Management and Sustainable Product Development.
"Well-managed forests provide renewable resources, respect biodiversity
and bring a wealth of socio-economic benefits to neighboring
communities, including the potential for employment and recreational
activities. Third-party certification is the best way to ensure that
sound forest management practices are implemented and that all
environmental and social aspects of forest use are considered."
"We are thrilled to continue our work with Staples and Domtar," said
Tensie Whelan, President of the Rainforest Alliance. "Their commitments
to FSC certification have helped the Rainforest Alliance work to ensure
that thousands of acres of forests are responsibly managed. We're
happy to see another product added to the EarthChoice line, making FSC
certified paper more readily available to consumers."
Domtar EarthChoice Office Paper by Staples is a 20 lb., 92 brightness
paper, ideal for everyday printing on inkjet and laser printers, and
will feature ColorLok(R) Technology. HP's ColorLok Technology provides for a better printing
surface, delivering more vivid colors, bolder blacks and faster drying
times when printing on inkjet printers, consistent imaging and a longer
printer life for laser printers1.
Domtar Corporation (TSX: UFS) (NYSE: UFS) is the largest integrated
manufacturer and marketer of uncoated freesheet paper in North America
and the second largest in the world based on production capacity, and
is also a manufacturer of papergrade, fluff and specialty pulp.
TheCompany designs, manufactures, markets and distributes a wide range
of business, commercial printing and publishing as well as converting
and specialty papers including recognized brands such as Cougar(R), Lynx(R) Opaque Ultra, Husky(R) Opaque Offset, First Choice(R) and DomtarEarthChoice(R) Office Paper, part of a family of environmentally and socially
responsible papers. Domtar owns and operates ArivaTM, an extensive network of strategically located paper distribution
facilities. The Company employs approximately 8,500people. To learn
more, visit www.domtar.com.
1 Based on testing by Buyers Lab Inc., August 2010. For details: buyerslab.com and hp.com/go/colorloklaserprinting
SOURCE DOMTAR CORPORATION